{"id":2407,"date":"2025-12-17T12:03:44","date_gmt":"2025-12-17T15:03:44","guid":{"rendered":"https:\/\/vlklaw.com.br\/eng\/?page_id=2407"},"modified":"2026-06-15T10:51:54","modified_gmt":"2026-06-15T13:51:54","slug":"legal-marketing-propriedade-intelectual","status":"publish","type":"page","link":"https:\/\/vlklaw.com.br\/eng\/legal-marketing-propriedade-intelectual\/","title":{"rendered":"Legal Marketing and Intellectual Property"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2407\" class=\"elementor elementor-2407\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b60bb52 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"b60bb52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe1aa28 e-flex e-con-boxed e-con e-parent\" data-id=\"fe1aa28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vlklaw.com.br\\\/eng\\\/vlk-bg-1.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-75a924f elementor-widget elementor-widget-text-editor\" data-id=\"75a924f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: yellow;\">\u00a0AREAS OF EXPERTISE\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8f47f elementor-widget elementor-widget-heading\" data-id=\"8c8f47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Legal Marketing and <br>Intellectual Property<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1ae68 elementor-widget elementor-widget-spacer\" data-id=\"2f1ae68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5550094 e-flex e-con-boxed e-con e-parent\" data-id=\"5550094\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-095c932 e-con-full e-flex e-con e-child\" data-id=\"095c932\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f8d24a5 e-con-full e-flex e-con e-child\" data-id=\"f8d24a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb08ea elementor-widget elementor-widget-text-editor\" data-id=\"0cb08ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The creative economy, based on intellectual capital as a driving force for economic development, generates thousands of jobs and encompasses business activities in the areas of Advertising, Marketing, Culture, Media, and Technology. In this context, we have a team of specialists to work with innovative themes that span these business areas, encompassing services related to:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-067aadc elementor-widget elementor-widget-text-editor\" data-id=\"067aadc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enabling innovation, marketing, and entertainment projects from the perspectives of Copyright, Industrial Property, Privacy, Consumer Law, Advertising Self-Regulation, and ANCINE (Brazilian National Film Agency).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd20ba elementor-widget elementor-widget-image\" data-id=\"0fd20ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b4130 elementor-widget elementor-widget-text-editor\" data-id=\"62b4130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Support for marketing campaigns and initiatives, including influencer programs;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e6520 elementor-widget elementor-widget-image\" data-id=\"87e6520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4748bbb elementor-widget elementor-widget-text-editor\" data-id=\"4748bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Representation in administrative proceedings before CONAR (National Council for Advertising Self-Regulation);<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed77e6a elementor-widget elementor-widget-image\" data-id=\"ed77e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cafbdfb elementor-widget elementor-widget-text-editor\" data-id=\"cafbdfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategic contract negotiations;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd63c4 elementor-widget elementor-widget-image\" data-id=\"ffd63c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27cafe1 elementor-widget elementor-widget-text-editor\" data-id=\"27cafe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Resolution of claims involving Intellectual Property infringement (computer programs, fonts, music, videos, among others);<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c984ff3 elementor-widget elementor-widget-image\" data-id=\"c984ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c2f39 elementor-widget elementor-widget-text-editor\" data-id=\"70c2f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Review of Technology Contracts and Terms of Use;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4107714 elementor-widget elementor-widget-image\" data-id=\"4107714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f6172 elementor-widget elementor-widget-text-editor\" data-id=\"b7f6172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Legal development of open innovation strategies;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0caac6 elementor-widget elementor-widget-image\" data-id=\"c0caac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ac647 elementor-widget elementor-widget-text-editor\" data-id=\"44ac647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Commercial promotions; and\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d74b8 elementor-widget elementor-widget-image\" data-id=\"48d74b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85aa1c elementor-widget elementor-widget-text-editor\" data-id=\"a85aa1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trademark registration at the National Institute of Industrial Property \u2013 INPI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eef0fb elementor-widget elementor-widget-image\" data-id=\"3eef0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"3\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2025\/11\/line-vlk.jpg\" class=\"attachment-large size-large wp-image-1617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-283fe43 e-con-full e-flex e-con e-child\" data-id=\"283fe43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01f2b3d elementor-widget elementor-widget-image\" data-id=\"01f2b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"960\" src=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/02\/Legal-Marketing-e-Propriedade-Intelectual-768x960.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4190\" alt=\"\" srcset=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/02\/Legal-Marketing-e-Propriedade-Intelectual-768x960.jpg 768w, https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/02\/Legal-Marketing-e-Propriedade-Intelectual-240x300.jpg 240w, https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/02\/Legal-Marketing-e-Propriedade-Intelectual-819x1024.jpg 819w, https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/02\/Legal-Marketing-e-Propriedade-Intelectual-1229x1536.jpg 1229w, https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/02\/Legal-Marketing-e-Propriedade-Intelectual-1638x2048.jpg 1638w, https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/02\/Legal-Marketing-e-Propriedade-Intelectual.jpg 1760w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-139a23a e-flex e-con-boxed e-con e-parent\" data-id=\"139a23a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b410c86 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b410c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQ5MTEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe to our Weekly Legal Marketing Newsletter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b561f73 elementor-widget elementor-widget-spacer\" data-id=\"b561f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0AREAS OF EXPERTISE\u00a0 Legal Marketing and Intellectual Property The creative economy, based on intellectual capital as a driving force for economic development, generates thousands of jobs and encompasses business activities in the areas of Advertising, Marketing, Culture, Media, and Technology. In this context, we have a team of specialists to work with innovative themes that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2407","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/pages\/2407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/comments?post=2407"}],"version-history":[{"count":26,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/pages\/2407\/revisions"}],"predecessor-version":[{"id":5498,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/pages\/2407\/revisions\/5498"}],"wp:attachment":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media?parent=2407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}