{"id":2936,"date":"2025-12-19T14:29:49","date_gmt":"2025-12-19T17:29:49","guid":{"rendered":"https:\/\/vlklaw.com.br\/eng\/?p=2936"},"modified":"2026-08-11T16:08:50","modified_gmt":"2026-08-11T19:08:50","slug":"decalogue-of-legal-marketing","status":"publish","type":"post","link":"https:\/\/vlklaw.com.br\/eng\/decalogue-of-legal-marketing\/","title":{"rendered":"Decalogue of Legal Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2936\" class=\"elementor elementor-2936\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2acc78 e-flex e-con-boxed e-con e-parent\" data-id=\"f2acc78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c88f740 elementor-widget elementor-widget-spacer\" data-id=\"c88f740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88e3df3 e-flex e-con-boxed e-con e-parent\" data-id=\"88e3df3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-739b3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"739b3e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db4c3e elementor-widget elementor-widget-text-editor\" data-id=\"2db4c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: yellow;\">LEGAL MARKETING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-858aedb e-flex e-con-boxed e-con e-parent\" data-id=\"858aedb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c33697 e-con-full e-flex e-con e-child\" data-id=\"0c33697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bf2d71e e-con-full e-flex e-con e-child\" data-id=\"bf2d71e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706953a elementor-widget elementor-widget-heading\" data-id=\"706953a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advanced search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf964e elementor-widget elementor-widget-heading\" data-id=\"bcf964e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e01b6 elementor-widget elementor-widget-upk-post-category\" data-id=\"f8e01b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"upk-post-category.default\">\n\t\t\t\t\t\t\t\t<div class=\"upk-post-category upk-category-style-1\">\n\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/artificial-intelligence\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tArtificial intelligence\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t36\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/cybernetic-security\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tCybernetic Security\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t25\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/cybersecurity\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tCybersecurity\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t24\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/data-governance\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tData governance\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t1\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/data-protection\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tData protection\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t37\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/digital-law\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tDigital Law\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t51\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/intellectual-property\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tIntellectual Property\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t3\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/legal-design\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tLegal Design\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t5\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/legal-marketing\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tLegal Marketing\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t10\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2a0b47 e-con-full e-flex e-con e-child\" data-id=\"b2a0b47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a082459 elementor-widget elementor-widget-text-editor\" data-id=\"a082459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Decalogue of<span class=\"Y2IQFc\" lang=\"en\"> Legal Marketing<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40970b7 elementor-widget elementor-widget-text-editor\" data-id=\"40970b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Legal marketing demands strategy, consistency, and alignment with the ethical rules of the legal profession. In this eBook, VLK Advogados presents a ten-point guide with essential principles for building positioning, communication, and relationships in the legal market.<\/p><p>An objective guide for law firms and professionals seeking to strengthen their institutional presence strategically and responsibly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d4676 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"03d4676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vlklaw.com.br\/eng\/Legal-Marketing-DECALOGO.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CLICK HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LEGAL MARKETING Advanced search Categories Artificial intelligence 36 Cybernetic Security 24 Cybersecurity 23 Data governance 1 Data protection 37 Digital Law 51 Intellectual Property 3 Legal Design 5 Legal Marketing 10 Decalogue of Legal Marketing Legal marketing demands strategy, consistency, and alignment with the ethical rules of the legal profession. In this eBook, VLK Advogados [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2947,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,21],"tags":[11],"class_list":["post-2936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","category-legal-design","tag-legal-mkt"],"_links":{"self":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/2936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/comments?post=2936"}],"version-history":[{"count":17,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/2936\/revisions"}],"predecessor-version":[{"id":5931,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/2936\/revisions\/5931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media\/2947"}],"wp:attachment":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media?parent=2936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/categories?post=2936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/tags?post=2936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}