{"id":5535,"date":"2026-07-01T15:50:32","date_gmt":"2026-07-01T18:50:32","guid":{"rendered":"https:\/\/vlklaw.com.br\/eng\/?p=5535"},"modified":"2026-07-01T16:40:05","modified_gmt":"2026-07-01T19:40:05","slug":"good-practices-guide-for-the-use-of-data-and-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/vlklaw.com.br\/eng\/good-practices-guide-for-the-use-of-data-and-ai-in-marketing\/","title":{"rendered":"Good Practices Guide for the Use of Data and AI in Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5535\" class=\"elementor elementor-5535\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b5f732 e-flex e-con-boxed e-con e-parent\" data-id=\"76b5f732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-038f792 e-flex e-con-boxed e-con e-parent\" data-id=\"038f792\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bbddf2 e-flex e-con-boxed e-con e-parent\" data-id=\"5bbddf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34de9c4 e-con-full e-flex e-con e-child\" data-id=\"34de9c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f29d90 elementor-widget elementor-widget-text-editor\" data-id=\"5f29d90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Best Practices Guide for the Use of Data and Artificial Intelligence in Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41c905 elementor-widget elementor-widget-text-editor\" data-id=\"f41c905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>VLK Advogados, in partnership with the Brazilian Advertisers Association (ABA), presents the Best Practices Guide for the Use of Data and Artificial Intelligence in Marketing, developed by the Association\u2019s Artificial Intelligence and Privacy &amp; Data Protection Working Groups.<\/p><p>The guide provides practical, actionable, and verifiable recommendations to support the lawful, ethical, and responsible use of personal data and artificial intelligence in marketing activities, at a time when data and AI have become integral to content creation, strategic planning, media, customer engagement, and insight generation.<\/p><p>The e-book consolidates relevant CONAR understandings and discusses their practical impacts for companies, brands, and professionals operating in a highly competitive environment with intense competition for attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e05f8f0 e-flex e-con-boxed e-con e-parent\" data-id=\"e05f8f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fff50c6 e-con-full e-flex e-con e-child\" data-id=\"fff50c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f64062 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0f64062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/07\/guiaboaspraticasusodadoseianomkt-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CLICK HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5acc732 e-con-full e-flex e-con e-child\" data-id=\"5acc732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Best Practices Guide for the Use of Data and Artificial Intelligence in Marketing VLK Advogados, in partnership with the Brazilian Advertisers Association (ABA), presents the Best Practices Guide for the Use of Data and Artificial Intelligence in Marketing, developed by the Association\u2019s Artificial Intelligence and Privacy &amp; Data Protection Working Groups. The guide provides practical, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,23,56,33,67],"tags":[],"class_list":["post-5535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carolina-rector","category-ebook","category-gisele-karasawa","category-legal-marketing","category-mariana-carlucci"],"_links":{"self":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/comments?post=5535"}],"version-history":[{"count":13,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5535\/revisions"}],"predecessor-version":[{"id":5681,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5535\/revisions\/5681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media\/5661"}],"wp:attachment":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media?parent=5535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/categories?post=5535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/tags?post=5535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}