{"id":5535,"date":"2026-07-01T15:50:32","date_gmt":"2026-07-01T18:50:32","guid":{"rendered":"https:\/\/vlklaw.com.br\/eng\/?p=5535"},"modified":"2026-08-11T15:16:24","modified_gmt":"2026-08-11T18:16:24","slug":"good-practices-guide-for-the-use-of-data-and-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/vlklaw.com.br\/eng\/good-practices-guide-for-the-use-of-data-and-ai-in-marketing\/","title":{"rendered":"Good Practices Guide for the Use of Data and AI in Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5535\" class=\"elementor elementor-5535\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b5f732 e-flex e-con-boxed e-con e-parent\" data-id=\"76b5f732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-038f792 e-flex e-con-boxed e-con 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href=\"https:\/\/vlklaw.com.br\/eng\/category\/data-protection\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tData protection\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t37\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/digital-law\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tDigital Law\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t51\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/intellectual-property\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tIntellectual Property\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t3\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/legal-design\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tLegal Design\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t5\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t<a class=\"upk-category-item\" href=\"https:\/\/vlklaw.com.br\/eng\/category\/legal-marketing\/\">\n\t\t\t\t\t\t<!-- display image  -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t<span class=\"upk-category-name\">\n\t\t\t\t\t\t\t\tLegal Marketing\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"upk-category-count\">\n\t\t\t\t\t\t\t\t\t10\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8524abb e-con-full e-flex e-con e-child\" data-id=\"8524abb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51c2754 elementor-widget elementor-widget-text-editor\" data-id=\"51c2754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Artificial Intelligence: Risks, Incidents &amp; Governance for the Internet\u00a0<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41c905 elementor-widget elementor-widget-text-editor\" data-id=\"f41c905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>VLK Advogados, in partnership with the Brazilian Advertisers Association (ABA), presents the Best Practices Guide for the Use of Data and Artificial Intelligence in Marketing, developed by the Association\u2019s Artificial Intelligence and Privacy &amp; Data Protection Working Groups.<\/p><p>The guide provides practical, actionable, and verifiable recommendations to support the lawful, ethical, and responsible use of personal data and artificial intelligence in marketing activities, at a time when data and AI have become integral to content creation, strategic planning, media, customer engagement, and insight generation.<\/p><p>The e-book consolidates relevant CONAR understandings and discusses their practical impacts for companies, brands, and professionals operating in a highly competitive environment with intense competition for attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f64062 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"0f64062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/07\/guiaboaspraticasusodadoseianomkt-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CLICK HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Advanced search Categories Artificial intelligence 36 Cybernetic Security 24 Cybersecurity 23 Data governance 1 Data protection 37 Digital Law 51 Intellectual Property 3 Legal Design 5 Legal Marketing 10 Artificial Intelligence: Risks, Incidents &amp; Governance for the Internet\u00a0 VLK Advogados, in partnership with the Brazilian Advertisers Association (ABA), presents the Best Practices Guide for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,23,56,33,67],"tags":[],"class_list":["post-5535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carolina-rector","category-ebook","category-gisele-karasawa","category-legal-marketing","category-mariana-carlucci"],"_links":{"self":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/comments?post=5535"}],"version-history":[{"count":16,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5535\/revisions"}],"predecessor-version":[{"id":5853,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5535\/revisions\/5853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media\/5661"}],"wp:attachment":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media?parent=5535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/categories?post=5535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/tags?post=5535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}