{"id":5683,"date":"2026-07-01T16:06:32","date_gmt":"2026-07-01T19:06:32","guid":{"rendered":"https:\/\/vlklaw.com.br\/eng\/?p=5683"},"modified":"2026-08-11T15:13:31","modified_gmt":"2026-08-11T18:13:31","slug":"practical-guide-to-avoiding-ambush-marketing-during-the-2026-fifa-world-cup-how-to-join-the-excitement-without-crossing-the-line","status":"publish","type":"post","link":"https:\/\/vlklaw.com.br\/eng\/practical-guide-to-avoiding-ambush-marketing-during-the-2026-fifa-world-cup-how-to-join-the-excitement-without-crossing-the-line\/","title":{"rendered":"Practical Guide to Avoiding Ambush Marketing During the 2026 FIFA World Cup: How to Join the Excitement Without Crossing the Line"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5683\" class=\"elementor elementor-5683\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b5f732 e-flex e-con-boxed e-con e-parent\" data-id=\"76b5f732\" 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e-flex e-con e-child\" data-id=\"d5d9115\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f29d90 elementor-widget elementor-widget-text-editor\" data-id=\"5f29d90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Practical Guide to Avoiding Ambush Marketing During the 2026 FIFA World Cup: How to Join the Excitement Without Crossing the Line<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41c905 elementor-widget elementor-widget-text-editor\" data-id=\"f41c905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How can businesses capitalize on the commercial opportunities presented by the 2026 FIFA World Cup while minimizing legal risk?<\/p><p>To address this question, VLK Advogados, in partnership with FecomercioSP, developed the Practical Guide to Avoiding Ambush Marketing During the 2026 FIFA World Cup.<\/p><p>The guide provides practical guidance on advertising, promotional campaigns, social media activities, and the use of references to the tournament, helping businesses develop creative marketing initiatives that remain aligned with the applicable legal and regulatory framework.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f64062 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"0f64062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/vlklaw.com.br\/eng\/wp-content\/uploads\/2026\/07\/Guia-pratico-para-evitar-marketing-de-emboscada-na-Copa-do-Mundo-2026.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CLICK HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Advanced search Categories Artificial intelligence 36 Cybernetic Security 24 Cybersecurity 23 Data governance 1 Data protection 37 Digital Law 51 Intellectual Property 3 Legal Design 5 Legal Marketing 10 Practical Guide to Avoiding Ambush Marketing During the 2026 FIFA World Cup: How to Join the Excitement Without Crossing the Line How can businesses capitalize on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,56,33,67,39],"tags":[],"class_list":["post-5683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","category-gisele-karasawa","category-legal-marketing","category-mariana-carlucci","category-rony-vainzof"],"_links":{"self":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/comments?post=5683"}],"version-history":[{"count":16,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5683\/revisions"}],"predecessor-version":[{"id":5850,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/posts\/5683\/revisions\/5850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media\/5684"}],"wp:attachment":[{"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/media?parent=5683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/categories?post=5683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vlklaw.com.br\/eng\/wp-json\/wp\/v2\/tags?post=5683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}