VLK Advogados, in partnership with the Brazilian Advertisers Association (ABA), presents the Best Practices Guide for the Use of Data and Artificial Intelligence in Marketing, developed by the Association’s Artificial Intelligence and Privacy & Data Protection Working Groups.

The guide provides practical, actionable, and verifiable recommendations to support the lawful, ethical, and responsible use of personal data and artificial intelligence in marketing activities, at a time when data and AI have become integral to content creation, strategic planning, media, customer engagement, and insight generation.

The e-book consolidates relevant CONAR understandings and discusses their practical impacts for companies, brands, and professionals operating in a highly competitive environment with intense competition for attention.