AREAS OF EXPERTISE
The creative economy, based on intellectual capital as a driving force for economic development, generates thousands of jobs and encompasses business activities in the areas of Advertising, Marketing, Culture, Media, and Technology. In this context, we have a team of specialists to work with innovative themes that span these business areas, encompassing services related to:
Enabling innovation, marketing, and entertainment projects from the perspectives of Copyright, Industrial Property, Privacy, Consumer Law, Advertising Self-Regulation, and ANCINE (Brazilian National Film Agency).
Support for marketing campaigns and initiatives, including influencer programs;
Representation in administrative proceedings before CONAR (National Council for Advertising Self-Regulation);
Strategic contract negotiations;
Resolution of claims involving Intellectual Property infringement (computer programs, fonts, music, videos, among others);
Review of Technology Contracts and Terms of Use;
Legal development of open innovation strategies;
Commercial promotions; and
Trademark registration at the National Institute of Industrial Property – INPI.
