CONAR’s View on Digital Law and Ambush Marketing

This material presents a structured technical analysis of precedents from the National Council for Advertising Self-Regulation (CONAR) applied to the digital environment. Based on selected cases, the document examines the ethical and interpretative parameters related to ambush marketing, the use of artificial intelligence, data-driven advertising, and the role of influencers.

The e-book consolidates relevant CONAR understandings and discusses their practical impacts for companies, brands, and professionals operating in a highly competitive environment with intense competition for attention.