How can businesses capitalize on the commercial opportunities presented by the 2026 FIFA World Cup while minimizing legal risk?

To address this question, VLK Advogados, in partnership with FecomercioSP, developed the Practical Guide to Avoiding Ambush Marketing During the 2026 FIFA World Cup.

The guide provides practical guidance on advertising, promotional campaigns, social media activities, and the use of references to the tournament, helping businesses develop creative marketing initiatives that remain aligned with the applicable legal and regulatory framework.