The FIFA World Cup: The Invisible Game of Legal Marketing

The FIFA World Cup is one of the most valuable marketing opportunities for brands, but also one of the most legally sensitive. Between intellectual property rights, exclusive commercial arrangements, advertising self-regulation, and evolving judicial interpretations, campaigns related to the tournament require careful strategic planning.

In this eBook, we examine the key legal risks and opportunities to help marketing, communications, and legal teams develop campaigns that are relevant, creative, and aligned with the applicable legal and regulatory framework.